These are some links to videos related to my final paper topic. I'll talk about them in class; I don't want to post too much on here that would ruin the fun...
Rachel Maddow: Heavy Metal Returns to Iraq
http://www.youtube.com/watch?v=yT5C4Ez_s70
Rachel Maddow: 2012 Republican National Convention in Tampa, FL
http://www.youtube.com/watch?v=WwITQNKShVU
Fox Red Eye's Interplanetary Correspondant: GWAR's Oderus Urungus
http://www.youtube.com/watch?v=L8uEABhErAw
Fox Red Eye: GWAR's Oderus Urungus - An Introduction (Best for Independent Later Viewing)
http://www.youtube.com/watch?v=WwnHaslci9E
Hevisaurus: Finnish Children's Music
http://www.youtube.com/watch?v=-aovaRsVV28
Wednesday, October 6, 2010
My findings for content analysis for final paper
This YouTube video link is the new method of public relations, using social media. The CEO of Jet Blue apologizes personally to customers stuck on planes for 14 hours or more during a snowstorm in New York back in February 2007.
Thursday, September 23, 2010
Google Gets You Through LIfe
I really loved this commercial when it aired during 2010's Superbowl. It not only demonstrates the search and map features of Google, but tells a story, also. Google has become so prevalent in recent years that google is now a verb in Webster's dictionary: (Definition of GOOGLE
: to use the Google search engine to obtain information about (as a person) on the World Wide Web ).
Whoever created the idea of telling a life story through the Google search engine is genius. We all know that Google is a lifesaver in terms of finding the information you need right when you need it, but now we know that Google helps you get the girl, the job, and have the life you want :).
http://www.spike.com/video/google-how-to/3334764
: to use the Google search engine to obtain information about (as a person) on the World Wide Web ).
Whoever created the idea of telling a life story through the Google search engine is genius. We all know that Google is a lifesaver in terms of finding the information you need right when you need it, but now we know that Google helps you get the girl, the job, and have the life you want :).
http://www.spike.com/video/google-how-to/3334764
Tuesday, September 21, 2010
Radical media Ads
Music metaphor referencing the movie: "Eyes Wide Shut." Interesting latent twist. And the McDonald's ad with the six year old boy. Actually the entire collection is worth viewing. Worth dissecting in class.
http://www.radicalmedia.com/Commercials/Tarsem#/2207
http://www.radicalmedia.com/Commercials/Tarsem#/2207
Thursday, September 16, 2010
Gay Beer
http://www.youtube.com/watch?v=qLcvYPzXW3U
This link is a great example of gays portrayed in advertising (which is what my paper is about). I felt it would be a great way to notice the patterns that surface into our mainstream culture and the different stereotypical figures that always seem to come forth every few years or so (i.e. metrosexuals are cool, now they're not, etc.) I believe its a great example of how the Message System Analysis works, since it gives us several various commercials with emphasis losing the "girly man" complex for becoming a "man's man". Since its an tv ad we have about 30 seconds to take it all in and pick a few certain phrases or objects within the frame that will draw us toward certain tendencies and values that are prominent in our culture today.
Also, its really funny.
This link is a great example of gays portrayed in advertising (which is what my paper is about). I felt it would be a great way to notice the patterns that surface into our mainstream culture and the different stereotypical figures that always seem to come forth every few years or so (i.e. metrosexuals are cool, now they're not, etc.) I believe its a great example of how the Message System Analysis works, since it gives us several various commercials with emphasis losing the "girly man" complex for becoming a "man's man". Since its an tv ad we have about 30 seconds to take it all in and pick a few certain phrases or objects within the frame that will draw us toward certain tendencies and values that are prominent in our culture today.
Also, its really funny.
Quran Burning:
I feel The Prime Minister of Malaysia Datuk Seri Najib remarks condemning the Quran burning in Florida acceptable because respect for religious beliefs should be maintained in a developed country like America. However his statements makes me, think.He said, " I really hope that President Barack Obama and the United States Government will be able to do something to prevent this from happening". If the government and President Barack Obama take action against the Pastor in Florida then they violate his first Amendment right to freedom of Speech. I do not understand when people critize him as racist. I believe that Pastor Tery Jones has a reason for his action. He planned the tactic of burning quran on the day of Eid Mubarak celebration and September 11' to grab world attention of Muslim and non Muslim countries. In my opinion, he hopes that people from other countries will realise the real reason behind his action. One reason is the pain of September 11 second he does not want the mosque to be built near Ground zero in New York. http://www.bernama.com/bernama/v5/newsindex.php?=527362
"Moderntimes"
This film is called Moderns Times and it is directed and written by Charlie Chaplin. The introduction of the film, with the image of “clock,” reflects the connection between the title of the film and the theme. I watched the first two parts of the movie. This movie was produced during the era of the 1930s which is also known as the “machine age” in the United States. Therefore, the symbol of the clock represents how ’ life was transformed in the modern world- “tied” up with worries about time and money.Machines made y workers behave like robots. . There could be no arguments with management because keeping a job and a salary were most important. In this film, hedevelops a theme that deals with factory workers, production, and the changes that machines bring.
http://www.youtube.com/watch?v=MHdmaFJ6W6M&feature=related
http://www.youtube.com/watch?v=MHdmaFJ6W6M&feature=related
Thursday, September 9, 2010
Advertising
http://youtube.com/watch?v=qzeZB6wPmHg "Closet Raid"
What is the message (manifest and latent) being conveyed in this commercial?
What is the message (manifest and latent) being conveyed in this commercial?
Wednesday, September 8, 2010
Google impact on internet searches
I know I posted something last week and didn't need to post anything this week, but I thought the following article was very interesting. The article is from USA Today.
Report: Search docs show BP spent millions on Google ads for 'oil leak'
BP appears to have contained its oil spill in the Gulf of Mexico, but
now faces a different kind of embarrassing leak: Advertising Age says
that it has obtained "internal Google documents" that show the
embattled oil company spent millions this past summer to guarantee that
its ads would appear whenever Internet users searched for information
about the Gulf disaster.
BP spent $3.6 million in June, making it one of Google's top
advertisers that month, to have its ads accompany search results for
terms including "oil spill," "leak," "top kill," and "live feed," Ad
Age says. Up to then, BP had not been a major buyer of search ads.
That illustrates "how important Google has become for reputation
management, and in the battle for public opinion," the magazine says.
Ad Age says that the documents it obtained about Google offer "some
clarity to one of the most opaque areas of ad spending," even though
they do not provide information about all of Google's advertisers.
The data show that BP was Google's sixth biggest buyer of search ads in
June. The oil company trailed AT&T Mobility, the Apollo Group (which
owns the online-based University of Phoenix), Expedia, Amazon, and eBay.
Ad Age says that it verified the accuracy of its documents' information
with "multiple sources with direct knowledge" of ad spending at Google.
BP declined to comment to the magazine.
But AdAge quotes Dennis Woodside, vice president of Google Americas
Operations, saying that the search giant is "now looking into the
possibility that someone improperly disclosed confidential information
about our clients, and [we] will take all appropriate action."
Others, including the website Mashable, noticed BP's ads on Google for
searches about the oil spill but did not have data about the extent of
the company's ad buying.
By David Lieberman
BP appears to have contained its oil spill in the Gulf of Mexico, but
now faces a different kind of embarrassing leak: Advertising Age says
that it has obtained "internal Google documents" that show the
embattled oil company spent millions this past summer to guarantee that
its ads would appear whenever Internet users searched for information
about the Gulf disaster.
BP spent $3.6 million in June, making it one of Google's top
advertisers that month, to have its ads accompany search results for
terms including "oil spill," "leak," "top kill," and "live feed," Ad
Age says. Up to then, BP had not been a major buyer of search ads.
That illustrates "how important Google has become for reputation
management, and in the battle for public opinion," the magazine says.
Ad Age says that the documents it obtained about Google offer "some
clarity to one of the most opaque areas of ad spending," even though
they do not provide information about all of Google's advertisers.
The data show that BP was Google's sixth biggest buyer of search ads in
June. The oil company trailed AT&T Mobility, the Apollo Group (which
owns the online-based University of Phoenix), Expedia, Amazon, and eBay.
Ad Age says that it verified the accuracy of its documents' information
with "multiple sources with direct knowledge" of ad spending at Google.
BP declined to comment to the magazine.
But AdAge quotes Dennis Woodside, vice president of Google Americas
Operations, saying that the search giant is "now looking into the
possibility that someone improperly disclosed confidential information
about our clients, and [we] will take all appropriate action."
Others, including the website Mashable, noticed BP's ads on Google for
searches about the oil spill but did not have data about the extent of
the company's ad buying.
By David Lieberman
Thursday, September 2, 2010
Woman rights In Saudi Arabia
The link attached is a message fron the main stream media about Sadi Arabia. I will analyze the message in class from four different angles:
Who says what
to whom
in what channel
with what effect
"The Human Network"
Cisco Systems has coined itself “The Human Network” in its latest advertising campaign to promote the company’s internet video technology. The campaign/commercials depict consumers using video technology as a whole new way to connect or work, as if video technology never existed prior to their entry or as if humans have no other way to connect. The advertising plays on the emotional aspect of people of all shapes/ages/colors of life having one thing in common- belonging to “The Human Network” and always having access to loved ones, work, leisure, etc.
The advertising, while catchy and emotionally appealing, contradicts the meaning behind the campaign. Isn’t communicating online taking away from the human aspect of communication? Wouldn’t it be more human to talk to people face-to-face instead of through the internet? Will this product enable consumers to communicate better or more often? On a global span, if communication is not possible due to the receiver of your message being far away, then yes, this product is in fact worthy of the title “The Human Network” because it’s allowing individuals who would otherwise not be able to communicate, a chance to talk and see each othe…but so do other internet video technologies. Cisco is not the only product allowing consumers to communicate via video, but they have done a very good job of positioning themselves as the only choice for video communication.
http://attitude.adforum.com/top5/2010/08/31/cisco-systems-human-network-ogilvy-west/
The advertising, while catchy and emotionally appealing, contradicts the meaning behind the campaign. Isn’t communicating online taking away from the human aspect of communication? Wouldn’t it be more human to talk to people face-to-face instead of through the internet? Will this product enable consumers to communicate better or more often? On a global span, if communication is not possible due to the receiver of your message being far away, then yes, this product is in fact worthy of the title “The Human Network” because it’s allowing individuals who would otherwise not be able to communicate, a chance to talk and see each othe…but so do other internet video technologies. Cisco is not the only product allowing consumers to communicate via video, but they have done a very good job of positioning themselves as the only choice for video communication.
http://attitude.adforum.com/top5/2010/08/31/cisco-systems-human-network-ogilvy-west/
Grassroots and the Corporate World: A Brand New Weapon
Unions and activists who wanted to change corporate policy had to do it the "old fashioned way:" lobby law makers, public pressure, and forcing boycotts.
The Securities and Exchange Commission last Wednesday handed out a "New Weapon" to fight social justice and workers rights issues: The corporate ballot box. This allows shareholders to field their own candidates for corporate boards.
Grassroots and the corporate world? Perhaps this kind of change could grow legs and create a whole new perspective in other corporations.
http://www.newsweek.com/2010/08/30/proxy-war-activists-may-try-to-fight-for-corporate-seats.html?from=rss
The Securities and Exchange Commission last Wednesday handed out a "New Weapon" to fight social justice and workers rights issues: The corporate ballot box. This allows shareholders to field their own candidates for corporate boards.
Grassroots and the corporate world? Perhaps this kind of change could grow legs and create a whole new perspective in other corporations.
http://www.newsweek.com/2010/08/30/proxy-war-activists-may-try-to-fight-for-corporate-seats.html?from=rss
No Anti-Muslim Sentiment In America
http://mediamatters.org/mmtv/201009010051
This is why I don't like watching the news...because what these people really do is waste my time.
In just a minute and a half, Fox is able to make me laugh and cry at the same time. I especially like how the crazy lady says that picking on Jews has been a trend since WWII. Also, if you listen closely she says that Jews have been hated on for many many years...for BANKING!!! So all Jews are bankers and thats why people hate them?! Mr. Knows Everythign O'Reilly says 6 or 7 of them when refering to the KKK, because I'm sure he probably knows them... by name at the very least. Classic stuff here.
I noticed a strong pattern too with Fox; they like to talk over each other and interrupt each other constantly! This confuses the viewer and they get lost in all the mumbo jumbo so at the end of the segment all you're left with is a headache and fragments of a sentence like, "There isn't ANY anti-muslim sentiment if you look at the stats". Oh really? What about the rallies put forth by those who oppose the building of a mosque at Ground Zero? Or in Tennessee? Or in California? Or how about the Muslim cab driver that was stabbed by some white boy in NYC? Or how about some man in Texas assaulting a Muslim man and saying, "You're not American, you're Al-Qaeda, go back to your country!"
Im glad that even though Muslims didn't know how to defend themselves they do now: "Hey, wait a minute! We do not have to put up with this anti-Muslim sentiment!" Wonderful stuff, really.
This is why I don't like watching the news...because what these people really do is waste my time.
In just a minute and a half, Fox is able to make me laugh and cry at the same time. I especially like how the crazy lady says that picking on Jews has been a trend since WWII. Also, if you listen closely she says that Jews have been hated on for many many years...for BANKING!!! So all Jews are bankers and thats why people hate them?! Mr. Knows Everythign O'Reilly says 6 or 7 of them when refering to the KKK, because I'm sure he probably knows them... by name at the very least. Classic stuff here.
I noticed a strong pattern too with Fox; they like to talk over each other and interrupt each other constantly! This confuses the viewer and they get lost in all the mumbo jumbo so at the end of the segment all you're left with is a headache and fragments of a sentence like, "There isn't ANY anti-muslim sentiment if you look at the stats". Oh really? What about the rallies put forth by those who oppose the building of a mosque at Ground Zero? Or in Tennessee? Or in California? Or how about the Muslim cab driver that was stabbed by some white boy in NYC? Or how about some man in Texas assaulting a Muslim man and saying, "You're not American, you're Al-Qaeda, go back to your country!"
Im glad that even though Muslims didn't know how to defend themselves they do now: "Hey, wait a minute! We do not have to put up with this anti-Muslim sentiment!" Wonderful stuff, really.
Wednesday, September 1, 2010
PETA new ad
http://www.youtube.com/watch?v=R9xtAVbGP3A
The problem with this PETA ad is that it really reflects the statement by Gerbner, “The Problem is the Problem.” While PETA tries to make a joke with this new ad, there is a serious undertone that they are trying to make, which in the process loses the audience. The ad is about spaying or neutering your cat.
Unfortunately, what the objective is only a very small portion of the ad. While their previous ads have gained notoriety because of the displaying of nude celebrities, this one takes PETA to a whole new level. A level some might consider bestiality.
PETA has a problem with showing what the problem is in their ads. When you first see a “Id rather wear nothing than fur,” you just see a nude celebrity and one might really think of a dying animal from that. And some are very racy, undermining the tone. Next, we see a new campaign that is suppose to bring comedy at a shock value sense. I don’t personally think it’s a good connection for something so serious.
If PETA were smart they would stick to the data and hard facts of how many animals are killed through people's wants and how many are used for scientific data. Don't try to be comedic or devious when the issue is so serious.
The problem with this PETA ad is that it really reflects the statement by Gerbner, “The Problem is the Problem.” While PETA tries to make a joke with this new ad, there is a serious undertone that they are trying to make, which in the process loses the audience. The ad is about spaying or neutering your cat.
Unfortunately, what the objective is only a very small portion of the ad. While their previous ads have gained notoriety because of the displaying of nude celebrities, this one takes PETA to a whole new level. A level some might consider bestiality.
PETA has a problem with showing what the problem is in their ads. When you first see a “Id rather wear nothing than fur,” you just see a nude celebrity and one might really think of a dying animal from that. And some are very racy, undermining the tone. Next, we see a new campaign that is suppose to bring comedy at a shock value sense. I don’t personally think it’s a good connection for something so serious.
If PETA were smart they would stick to the data and hard facts of how many animals are killed through people's wants and how many are used for scientific data. Don't try to be comedic or devious when the issue is so serious.
Bud Light Commercial that never aired
http://www.youtube.com/watch?v=EJJL5dxgVaM
The link above goes to a YouTube video for a Bud Light commercial that I believe was produced but never aired on American television.
If I remember correctly, the AB ads were produced by an ad agency with of course, St. Louis ties. Bud light commercials have become a part of our culture, as discussed in chapter 5 of "The Theory Toolbox."
Over the years, during the Super Bowl, some of the most eagerly awaited commercials were those featuring AB products. Characters have been introduced during Super Bowls, including Spuds McKenzie.
But these ads also begs the question posed in Chapter 5, on page 72: "...as the boundaries between various media functions-to persuade, to inform, to entertain- and various media forms are increasingly blurred or subordinated altogether to the imperatives of consumer culture."
Indeed, are these ads going to make a consumer more likely to drink Bud Light, or is it simple entertainment?
Tuesday, August 31, 2010
Old Spice Commercial
http://www.youtube.com/watch?v=owGykVbfgUE
This is quite possibly my favorite commercial. I love it for two reasons: the dude is seriously nice to look at and it's randomly funny. Anyway, after examining this video, I realize that the the appeal is for men and how to "please" their women. Also, it appeals to women who want their men to be the actor in the commercial.
The fact of the matter is, men are typically not going to be a woman's fantasy man and do all the right things 100% of the time, but with Old Spice they can pretend to be. These series of commercials give examples of various things men should do that women would love, including the looks. But, just like the theme of the commercial, it's more of a fantasy than reality.
This is quite possibly my favorite commercial. I love it for two reasons: the dude is seriously nice to look at and it's randomly funny. Anyway, after examining this video, I realize that the the appeal is for men and how to "please" their women. Also, it appeals to women who want their men to be the actor in the commercial.
The fact of the matter is, men are typically not going to be a woman's fantasy man and do all the right things 100% of the time, but with Old Spice they can pretend to be. These series of commercials give examples of various things men should do that women would love, including the looks. But, just like the theme of the commercial, it's more of a fantasy than reality.
Monday, August 30, 2010
This ad “True Roots” is really appealing to the emotions of the audience because of its choice of music and words. It represents true Indian life and culture in daily life. At some points it even reveals some stereotypes. I was touched by the words and laughed at some parts of the ad, especially when it showed how Indians store plastic materials and never opens plastic covers when they buy new things. It also emphasizes the life styles of Indians in different parts of India and showcases their food and games. They are crazy about cricket and they love spicy food!. I felt the ad was somewhat bias. It only focused for Asian Indian in different part of the world. in some of its images, especially those that involved nonverbal communication through movements, gestures, and nodding. I think that it shows Indians making stereotypical gestures and not every Indian gestures this way when they speak or are in conversation.
Tata Communications Ltd is a leading global provider of long distance communications. The Tata Global network includes one of the most advanced and largest submarine cable networks. As a global company, Tata Communications understands the need to stay true to our roots and that keeping in touch with the people in our lives is what matters the most. True Roots is an International Calling Service for members of the South Asian community living in the United States. It allows them to feel confident about their international calling experiences and to know that they can connect with their home countries at economical rates. The message behind the ad appeals to Asian Indians. It encourages them to stay close to the roots of their culture even though they are living in a foreign country. Towards the end, the words reveal the company and the service. The message of the service is integrated within the words and images. As a member of the Tata Group, one of India's largest and most respected businesses, True Toots International Calling Service shares the culture of strict adherence to business ethics and a strong commitment to corporate social responsibility and community.
http://www.youtube.com/watch?v=C3xaTlF_8lY
Name : Barvathi Subramoniam
MEDC 5460 Media Research
Ads: True Roots.
Date : 8/26/2010
Tata Communications Ltd is a leading global provider of long distance communications. The Tata Global network includes one of the most advanced and largest submarine cable networks. As a global company, Tata Communications understands the need to stay true to our roots and that keeping in touch with the people in our lives is what matters the most. True Roots is an International Calling Service for members of the South Asian community living in the United States. It allows them to feel confident about their international calling experiences and to know that they can connect with their home countries at economical rates. The message behind the ad appeals to Asian Indians. It encourages them to stay close to the roots of their culture even though they are living in a foreign country. Towards the end, the words reveal the company and the service. The message of the service is integrated within the words and images. As a member of the Tata Group, one of India's largest and most respected businesses, True Toots International Calling Service shares the culture of strict adherence to business ethics and a strong commitment to corporate social responsibility and community.
http://www.youtube.com/watch?v=C3xaTlF_8lY
Name : Barvathi Subramoniam
MEDC 5460 Media Research
Ads: True Roots.
Date : 8/26/2010
Multiculturalism and Hate Crimes
This article reminded me of what the 5th chapter on culture said about multiculturalism. "Viewed as contentious by some, multiculturalism is criticized by those who see it as an attempt at seperating people rather than bringing them together (pg.56).
Someone set an earth mover on fire damaging 3 other vehicles at the future site of another Islamic Center of Murfreesboro, that will include a mosque, in Murfreesboro, Tennessee. Signs annoucing the new center were torn down as well.
http://www.cnn.com/2010/US/08/29/tennessee.mosque.site.fire/index.html
Someone set an earth mover on fire damaging 3 other vehicles at the future site of another Islamic Center of Murfreesboro, that will include a mosque, in Murfreesboro, Tennessee. Signs annoucing the new center were torn down as well.
http://www.cnn.com/2010/US/08/29/tennessee.mosque.site.fire/index.html
Thursday, August 26, 2010
Tea partiers and cultural attitudes.
Tea Partier's media presentation's reinforce their preoccupation reflecting conspiracy theories. What kind of people are depicted in the culture? Effective in reaching a larger following?
wwwhttp://motherjones.com/kevin-drum/2010/08/down-rabbit-hole.motherjones.com
wwwhttp://motherjones.com/kevin-drum/2010/08/down-rabbit-hole.motherjones.com
Sunday, August 22, 2010
Facebook and privacy
This is an article from the Electronic Frontier Foundation, an organization concerned with digital rights. The article describes how to protect your privacy while using Facebook and its new feature "Places". Think about data mining and how these kinds of applications are affecting our personal space.
http://www.eff.org/deeplinks/2010/08/how-protect-your-privacy-facebook-places
http://www.eff.org/deeplinks/2010/08/how-protect-your-privacy-facebook-places
Subscribe to:
Comments (Atom)