PETA new ad

http://www.youtube.com/watch?v=R9xtAVbGP3A


The problem with this PETA ad is that it really reflects the statement by Gerbner, “The Problem is the Problem.” While PETA tries to make a joke with this new ad, there is a serious undertone that they are trying to make, which in the process loses the audience. The ad is about spaying or neutering your cat.
Unfortunately, what the objective is only a very small portion of the ad. While their previous ads have gained notoriety because of the displaying of nude celebrities, this one takes PETA to a whole new level. A level some might consider bestiality.
PETA has a problem with showing what the problem is in their ads. When you first see a “Id rather wear nothing than fur,” you just see a nude celebrity and one might really think of a dying animal from that. And some are very racy, undermining the tone. Next, we see a new campaign that is suppose to bring comedy at a shock value sense. I don’t personally think it’s a good connection for something so serious.
If PETA were smart they would stick to the data and hard facts of how many animals are killed through people's wants and how many are used for scientific data. Don't try to be comedic or devious when the issue is so serious.