The link above goes to a YouTube video for a Bud Light commercial that I believe was produced but never aired on American television.
If I remember correctly, the AB ads were produced by an ad agency with of course, St. Louis ties. Bud light commercials have become a part of our culture, as discussed in chapter 5 of "The Theory Toolbox."
Over the years, during the Super Bowl, some of the most eagerly awaited commercials were those featuring AB products. Characters have been introduced during Super Bowls, including Spuds McKenzie.
But these ads also begs the question posed in Chapter 5, on page 72: "...as the boundaries between various media functions-to persuade, to inform, to entertain- and various media forms are increasingly blurred or subordinated altogether to the imperatives of consumer culture."
Indeed, are these ads going to make a consumer more likely to drink Bud Light, or is it simple entertainment?
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